Many of you may be considering, or already using AdWords to drive
traffic to your site or for your affiliate advertising.
Today I have some tips for using Adword.
Determine how much money you are willing to LOSE per day as you learn.
Set this amount for your daily budget. You will lose money at first as you learn; just think of it as a cost of learning. If you want your budget to be $20, MAKE SURE you don't type 2000
instead of 20.00!! I've heard horror stories about that mistake!
Creating many ad groups each with a keyword or two is better than
having a few ad groups with each having many keywords.
Uncheck "content network" in campaign settings. It is checked by
default. You do not want to have your ads on the content network at
first.
I usually start my bids around .50 and then see how the ad's
placement is. It is fine to be at position 4 to 6 for now. Oftentimes,
getting to be number 1 or 2 simply costs too much.
Create 3 or 4 ads for each ad group and set "ad servings" to rotate.
This will show which are more effective at getting clicks. Run them for
a week or two and delete or tweak the lower performing ones.
Numbers in your ads really helps catch attention
If a new ad group costs you more money than one sale will make,
let it go a little longer and then pause it for several days. Try it
again in a few days. If it loses money again, rethink your
product/keywords/ads/etc.
One more word of warning!
If you are promoting an affiliate product, make sure you visit the
vendor's sales page with your affiliate link. There, check the buy
button. It should lead you to a checkout process where you will be
credited. Many times this is not the case. If you don't understand
how to check this or what to look for, don't start your campaign
until you do! You could simply be giving Google money and making
sales for the vendor for free!
Read More...
adwords certification resources
There are many reasons that you might want to take the Google certification exam. For one thing, it is a necessary to becoming a Google Advertising Professional; the certification shows that you have an active understanding of the exam and that you are aware that of how Google AdWords work. By taking the exam, you will also earn a certification that shows prospective employers that you know your way around this valuable tool.adwords certification resources
If it has been a while since you've been in a testing situation, though, you might be a little apprehensive about what to do when the time comes. The best way to feel more comfortable about a testing situation is to get a good idea of what is to come, and to that end, there are several things that you should keep in mind about the Google certification exam.
The first thing to remember is that that the test is online. Now, this will work in your favor in many ways. Do you remember open-book tests from when you were in school? This is essentially the same thing. Before you even start the exam, there are a few browser windows that you should pull open. The first page you should make sure to open is the page for the Google Learning Center. The Learning Center will basically have all the knowledge you need to pass the test, and indeed, if you have been studying for the exam, you should already be familiar with it. Even before you take the exam, you should spend a significant amount of time in the Learning Center. The Learning Center is updated constantly, so if you see something that you are unsure about or if something is contradictory, notify the administrators for clarification.
As all-inclusive as the Learning Center is, remember that you will probably want to take notes of your own. This will help cement certain things in your memory; essentially, it helps ensure that not only can you find the information on the Learning Center, but that you can really retain it as well.
Because the test is online, you will need to make sure that you are in a place with a stable internet connection. If the connection stalls or quits entirely, the timer will keep going. If this occurs, there is a chance that you will lose all the progress you made, resulting in a failing test score.
By keeping just these few things in mind, passing the Google certification exam with the minimal 75% should be a breeze. Take this test and show off your proficiency with Google advertising today!
Peng Joon is a veteran AdWords user and has authored many AdWords related guides. Read More...
If it has been a while since you've been in a testing situation, though, you might be a little apprehensive about what to do when the time comes. The best way to feel more comfortable about a testing situation is to get a good idea of what is to come, and to that end, there are several things that you should keep in mind about the Google certification exam.
The first thing to remember is that that the test is online. Now, this will work in your favor in many ways. Do you remember open-book tests from when you were in school? This is essentially the same thing. Before you even start the exam, there are a few browser windows that you should pull open. The first page you should make sure to open is the page for the Google Learning Center. The Learning Center will basically have all the knowledge you need to pass the test, and indeed, if you have been studying for the exam, you should already be familiar with it. Even before you take the exam, you should spend a significant amount of time in the Learning Center. The Learning Center is updated constantly, so if you see something that you are unsure about or if something is contradictory, notify the administrators for clarification.
As all-inclusive as the Learning Center is, remember that you will probably want to take notes of your own. This will help cement certain things in your memory; essentially, it helps ensure that not only can you find the information on the Learning Center, but that you can really retain it as well.
Because the test is online, you will need to make sure that you are in a place with a stable internet connection. If the connection stalls or quits entirely, the timer will keep going. If this occurs, there is a chance that you will lose all the progress you made, resulting in a failing test score.
By keeping just these few things in mind, passing the Google certification exam with the minimal 75% should be a breeze. Take this test and show off your proficiency with Google advertising today!
Peng Joon is a veteran AdWords user and has authored many AdWords related guides. Read More...
Labels:
adwords certification resources
adwords certification
You may be interested in enhancing your professional standing when it comes to Internet marketing in this day and age. One step that you might want to consider taking is becoming a Google Adwords Qualified individual. Through this article, you are presented with how to be a Google Adwords qualified individual. Armed with this information in this article, you will be well on your way towards increasing your professional standing when it comes to Internet marketing in the 21st century.
According to the directors of the Google AdWords Qualified Individual program, there are four steps that you will need to take in order to obtain Google AdWords Qualified Individual program certification. By achieving these four steps, by meeting these four qualifications, you will be able to obtain designation and certification as a Google AdWords Qualified Individual. In the end, your designation and certification as a Google AdWords Qualified Individual will be extremely helpful when it comes to recruiting new clients or customers to use your professional services.
First, in order to obtain Google AdWords Qualified Individual program certification, you will need to sign up for the Google AdWords Qualified Individual program and remain in good standing. What this means in reality is that you have accepted the Rules of Use for the Google AdWords Qualified Individual program and that you are not in violation of any of the Rules of Use associated with the Google AdWords Qualified Individual program.
Second, you will need to manage at least on AdWords account within the My Client Center for a minimum of 90 days. This can either be your own account or the account belonging to one of your clients. This not only gives Google the opportunity to determine if you can manage a Google AdWord program effectively it also gives you the chance to get a better idea of what various resources are available to you through Google.
Third, during a 90 day period, you will need to create, build and maintain at least $1,000 U.S. (or your local national currency equivalent) as the total spent through your My Client Center account.
Finally, you will need to pass the Google Advertising Professional Exam. While you can take this examination at any time, Google generally recommends that you only do take the examination after you’ve successfully met the other requirements that have been outlined for you in this article. Read More...
According to the directors of the Google AdWords Qualified Individual program, there are four steps that you will need to take in order to obtain Google AdWords Qualified Individual program certification. By achieving these four steps, by meeting these four qualifications, you will be able to obtain designation and certification as a Google AdWords Qualified Individual. In the end, your designation and certification as a Google AdWords Qualified Individual will be extremely helpful when it comes to recruiting new clients or customers to use your professional services.
First, in order to obtain Google AdWords Qualified Individual program certification, you will need to sign up for the Google AdWords Qualified Individual program and remain in good standing. What this means in reality is that you have accepted the Rules of Use for the Google AdWords Qualified Individual program and that you are not in violation of any of the Rules of Use associated with the Google AdWords Qualified Individual program.
Second, you will need to manage at least on AdWords account within the My Client Center for a minimum of 90 days. This can either be your own account or the account belonging to one of your clients. This not only gives Google the opportunity to determine if you can manage a Google AdWord program effectively it also gives you the chance to get a better idea of what various resources are available to you through Google.
Third, during a 90 day period, you will need to create, build and maintain at least $1,000 U.S. (or your local national currency equivalent) as the total spent through your My Client Center account.
Finally, you will need to pass the Google Advertising Professional Exam. While you can take this examination at any time, Google generally recommends that you only do take the examination after you’ve successfully met the other requirements that have been outlined for you in this article. Read More...
Labels:
adwords certification
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